Take the Bite out of Feedback, Employee Reviews, or Random Criticisms

Let me start by stating that there are two components in this situation: Delivering feedback … and how to receive feedback effectively. Can we all agree that even when we clearly make every effort to understand that the feedback we’re receiving is essential to our development, and we want to trust that the person delivering wants us to succeed; it can activate a plethora of triggers … even some as high as feeling we’ve been socially or professionally threatened?

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Posted on: August 18, 2014 by Stephen

Do you have a Growth Strategy?

When your goals are to win the larger market share, even when you have to sacrifice the short-term profits, you will need to apply a Growth Strategy. Companies and organizations often incorporate one or more of the following strategies to satisfy their need for a Growth Strategy: product development, market penetration, market development and / or diversification.

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Posted on: August 11, 2014 by Stephen

Why Images Can Positively Impact Your Brand and Your Business.

Tell your story in pictures is the latest way to reach your audience, impact your brand and promote your business. The shift has been made from telling (Facebook, and Twitter) to show and (Pinterest, Instagram and Tumblr). Need to remind everyone the success of video (Youtube a Vine)? The speed of the picture that speaks a thousand words is the current trend in the world that “we’re all the time connected”. I believe the picture will connect your bran and your target audience emotionally.

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Posted on: August 4, 2014 by Stephen

4 Steps to Cultivating a Winning Culture for Your Employees

Is your business cultivating the necessary culture to prevent quality employees from leaving? Besides the amount of time and money spent on hiring and training, quality applicants will not necessarily knock on your door looking for work. So once you find them, how can you keep these “A” players?

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Posted on: July 28, 2014 by Stephen

Would your Audience Listen to You and Take Action?

Speaking is a very serious business, and you should never underestimate the need to practice. My father gave thousands of sermons in his life. Even at his level of knowledge and experience he never skipped spending hours in preparing and rehearsing his weekly message. Practice will enable to deliver your comments the exact way you have planned and to deliver your story and the call to action with grace and inspiration.

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Posted on: July 21, 2014 by Stephen

How to Achieve a Viable Outcome?

When dealing with business or even personal issues, there are many factors that could contribute to a great outcome. It is extremely important to start with a laser clear statement on what the outcome is that you want. Surrender to the fact that there will always be external issues beyond your control, whether for your project at hand, or your day-to-day workflow, or just life in general. The key to success in all of these areas is to not lose control and forget what you specifically want to achieve. Stay on track!

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Posted on: July 14, 2014 by Stephen

Newsflash: Cause-Related Marketing Is Not Philanthropy!

Cause marketing or cause-related marketing refers to a type of marketing involving the cooperative efforts of a for-profit business and a non-profit organization for mutual benefit. Make no mistake, cause marketing differs widely from corporate giving philanthropy.

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Posted on: July 7, 2014 by Stephen

Your Next Time Saving Device: Self-Driving Cars?

Google’s not so secret plot to take over the world has given us yet another glimpse into the future. Feel free to join me as we enter the Jetson Age. Rumors of self-driving cars have been leaked through the grapevine for several years now, with whispers of cars adapting a new sort of cruise control feature. Driverless cars reminiscent of those Audi space machines that Will Smith takes into high-speed chases in iRobot have flooded the minds of science fiction enthusiasts.

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Posted on: May 15, 2014 by Stephen

Virtual Meetings – Savings, Benefits and Etiquette

Videoconferencing has become widespread with the advent of FaceTime, and Skype and other visual phone systems. But outside of calling your friend at the airport, or “Skyping,” a relative across the country, how can videoconferencing affect your business? And what is the professional videoconferencing etiquette?

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Posted on: May 8, 2014 by Stephen

Your Newsletter / Ezine – What are the risks? What are the benefits?

It’s very likely that you already receive countless “Newsletter” emails from various sources, perhaps daily. In fact, some of these you probably find very annoying. Have you already decided that you would rather NOT include a newsletter in your company’s repertoire of online communication? Especially since you already provide your audience with a plethora of useful info through other social media – like Facebook, Twitter and maybe even YouTube?

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Posted on: May 1, 2014 by Stephen